Jan 20 2012: Sheffield becoming the marketing centre for UK insurance
SHEFFIELD is being hailed as the national marketing centre for the insurance market after finding its VOICE in a competitive industry.
VOICE Marketing, which is based in Woodseats and Broomhill, is a fully FSA (Financial Services Authority) authorised telemarketing business that has a client list of some of the best-known names in British business, including; e.on, Sky, Norgren PLC and Lloyds TSB.
But one of its fastest growing client areas is the financial services industry, and in particular insurance companies, with VOICE now providing business to business marketing services for seven of the country’s top ten insurance brokers, including Aon, the UK’s largest broker.
“Our approach has been to employ insurance specialists, people who have extensive knowledge of the industry which means that they speak the insurance language,” said VOICE director Jon Wall.
“To achieve that, we appointed Simon Hunter who, as a fully qualified member of the Chartered Insurance Institute and somebody who has worked as a Partner within Lockton, the world’s largest independent broker, was excellently qualified to bring the right team together.
“He has now been with us 18 months and in that time, has built a strong insurance team within our VOICE Business division, with more than 60 telemarketing executives who are all trained to a level of understanding of all areas of the insurance industry, from general insurance, professional indemnity and also more scheme-based campaigns.
“Because of this, Sheffield can now justifiably claim to be the UK hub for business development for the UK insurance market, something that could not have been said two years ago and something that strengthens VOICE’s position as one of the city’s major employers.”
Mike Powell, Senior Marketing Manager at Aon Risk Solutions said: “In line with being the world’s largest insurance broker, Aon undertook a lengthy and detailed procurement process across a number of outsource contact centres, before appointing VOICE as our 2011/2012 UK supplier.
“The experience and commitment demonstrated by the team at VOICE was key to our decision and has gone on to produce great results and importantly, on a consistent basis.
“Aon and VOICE work now work together as genuine partners in terms of how to drive the best sustainable results possible and we see the relationship as a long-term investment.”
