Training with John Highfield PRYOU want to make the most of media opportunities but youíre worried about how youíll come across in print, nervous of how youíll sound on radio or scared of how youíll look on screen. Donít be!

Together with broadcaster Philo Holland, John Highfield PR is launching a series of training sessions to help you maximise your media potential.

As well as being an award-winning business and showbusiness journalist, I have enjoyed many years of broadcast experience, with regular slots on BBC Radio Sheffield and guest appearances on everything from Radio 4 programmes like Womanís Hour and Kaleidoscope to a range of TV programmes including The Heaven and Earth Show, Channel 4 Breakfast, Entertainment Express, Look North and Calendar.

Philo Holland is a Sony-Award winning BBC radio journalist and senior lecturer in Broadcast Journalism at Sheffield Hallam University.

After working as a reporter and presenter at BBC Radio Sheffield he joined BBC Radio 5 Live, teaming up with Adrian Chiles on his highly acclaimed Saturday morning sports talk show Chiles on Saturday.

Training with John Highfield PRAs both a news and sports reporter heís covered stories across the world, appearing on radio 4ís Today programme, 5 Live Breakfast and BBC World Service.

In a career spanning almost 15 years, Philo has worked with some of the nationís most respected broadcasters, including Eamonn Holmes, Simon Mayo and Nicky Campbell and is currently editing the lively 5 Live weekend phone-in with Stephen Nolan.

As well as dividing his time between broadcasting and his career as a university lecturer, he now joins John Highfield PR to offer a range of media training tailored to suit your business.